Model Payment India – Guide to Rates, Rules & Tips
If you’re a photographer or brand looking to hire a model in India, the first question is always the same: how much should you pay? The answer isn’t a single number because rates depend on experience, location, usage rights, and the type of shoot. This guide breaks down the most common factors, gives you ballpark figures, and shares practical advice to keep everything smooth.
How Much Do Models Earn?
Entry‑level models in small towns usually charge anywhere from ₹2,000 to ₹5,000 for a half‑day shoot. In metros like Mumbai or Delhi, the starting range jumps to ₹8,000‑₹15,000 for a few hours. Mid‑level models with a solid portfolio can ask ₹20,000‑₹40,000 per day, while top‑tier fashion faces can reach ₹1 lakh or more, especially when the work involves national advertising or runway shows.
Remember, these numbers are for the shoot itself. If the images will be used for commercial purposes—online ads, billboards, TV—expect an additional usage fee. That fee can be a flat rate (often 20‑30% of the shoot fee) or a royalty based on the campaign’s budget.
Things to Keep in Mind When Paying Models
First, always put the agreement in writing. A simple contract that lists the shoot date, location, payment amount, and usage rights protects both parties. It also helps you avoid misunderstandings about whether the model can reuse the photos for their portfolio.
Second, consider travel and accommodation costs. If you’re shooting outside the model’s city, covering transport, meals, and a night’s stay is standard practice and shows professionalism.
Third, be clear about timing. Most models expect payment within 7‑10 days after the shoot. Delays can damage your reputation and make it harder to book talent in the future.
Fourth, factor in taxes. In India, models are treated as freelancers, so they need to receive a GST invoice if they’re GST‑registered. Adding 18% GST to the invoice is common, and you should deduct TDS (Tax Deducted at Source) if applicable.
Finally, respect the model’s privacy and rights. If you plan to edit the images heavily or use them in a way that changes the model’s appearance, discuss it up front and get consent. This avoids legal trouble and keeps the working relationship friendly.
Putting these steps together creates a transparent process: decide on a budget based on the model’s experience, write a brief contract covering usage and payment terms, include travel expenses if needed, and settle taxes correctly. When everything is clear from the start, both you and the model can focus on getting great shots.
So, whether you’re shooting a local fashion catalog or a national ad campaign, use these guidelines to set fair rates, stay compliant with Indian regulations, and build lasting relationships with talent. A well‑paid model is more likely to bring enthusiasm, professionalism, and that extra spark that makes your photos stand out.