Model Rates in India – What You Need to Know in 2025
If you’re planning a photo shoot, fashion show, or ad campaign, the first question is usually: how much does a model cost in India? The answer isn’t a single number – it varies by experience, location, type of work, and even the time of year. Understanding these factors helps you set a realistic budget and avoid last‑minute surprises.
How India’s Model Pricing Breaks Down
Most agencies list three basic categories: beginner, mid‑level, and top‑tier. A beginner model (0‑1 year of work) typically charges ₹2,000‑₹5,000 per hour for a studio shoot. Mid‑level talent (2‑5 years) moves into the ₹7,000‑₹15,000 range, while top‑tier runway or celebrity‑type models can command ₹20,000‑₹50,000 per hour, especially for brand campaigns.
Location matters a lot. Models based in Mumbai or Delhi usually charge higher rates because of higher living costs and more competition. Smaller cities like Bangalore, Hyderabad, or Pune often have slightly lower fees, but the talent pool is growing fast and rates are catching up.
What Influences the Final Fee?
Beyond experience, look at the shoot’s specifics. A simple headshot with a plain background is cheaper than a full‑fashion editorial with multiple outfits, locations, and a large crew. Commercial gigs that include usage rights – TV, online ads, billboards – add a licensing fee on top of the hourly rate. That fee can range from a few thousand rupees to lakhs, depending on the reach.
Timing also plays a role. Weekend or holiday shoots often carry a surcharge of 20‑30%. If you need a model on short notice, expect a rush fee. On the flip side, long‑term contracts or multiple‑day bookings can unlock discounts, sometimes 10‑15% off the standard rate.
Don’t forget travel and accommodations. If you’re shooting outside the model’s home city, you’ll need to cover transport, meals, and possibly a hotel stay. Agencies usually handle this, but the cost gets added to your invoice.
Finally, always read the fine print on usage rights. Some contracts limit the photo’s use to a specific period or medium. Extending the scope later will cost extra, so be clear about where and how the images will appear before you sign.
By knowing these basics, you can plan a budget that reflects real market prices and avoid overpaying or under‑budgeting. Talk openly with the agency, ask for a detailed quote, and compare a few options before you decide. A transparent conversation saves time, money, and headaches for everyone involved.
Ready to book? Start by checking reputable agencies in Mumbai, Delhi, and Bangalore, ask for portfolios, and request a clear breakdown of hourly rates, licensing fees, and any extra charges. With the right info, you’ll get the perfect model at a fair price and keep your project on track.